The Birthday Club: Restaurants Biggest Challenge
- Destiny Pearce
- Dec 2, 2021
- 1 min read
Updated: Dec 6, 2021
1. Keeping the restaurant full – especially during non-peak hours.
2. Increasing customer frequency to improve sales.
3. Breaking through the clutter to get your potential customers to respond to advertising messages.
Solution? PROFIT LEVERS
AS YOU KNOW, THEY’RE ONLY THREE WAYS TO INCREASE REVENUE FOR YOUR BUSINESS
You can increase prices
You can get new customers
Or you can encourage your customers to buy from you more often
How We’re Helping Restaurants Get New Customers
EXPOSURE: Reaching new customers every day.
GOODWILL: Create a strong sense of affinity and good will throughout the community through ‘goodwill exposure’.
NEW CUSTOMERS: Drive a steady flow of daily new customers.
EFFECTIVE CAMPAIGNS: Produce consistent 15%-20% redemption rates for reputable national franchises & local restaurants. (very high!)
PERPETUAL VISIBILITY: Get ongoing visibility and exposure to their restaurant cheaper than traditional advertising, but more effective. 24/7 365 days a year.
ROI: Providing quantifiable effective advertising, helping ad spend work better at cheaper costs compared to traditional advertising.
WHY HAVE BIRTHDAY CLUB?
More than 70% of Americans eat out on their birthday
MOST PROFITABLE’ CUSTOMER:
Birthday guest spend an average of $78 per table.
The average birthday table is a party of 3-4 people
The Difference?
We’re identifying RIGHT NOW customers that are celebrating a birthday, and we teach you how to tap into this million dollar market to drive them right into your restaurant.
Most businesses spend a lot to get new customers, and do that formula over and over again.
A MORE EFFECTIVE APPROACH
You're going to learn to invest one time to gain a new customer, and then spend less to get repeat business
THE NEXT STEP
Profit Levers
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